Pedro PortoLearn how to improve your messaging strategy through customer research and analysis.I’m gonna share with you now what I’ve learned with Momoko Price in her extensive, but very easy to understand practical workflow to go…Aug 10, 2020Aug 10, 2020
Pedro PortoThis is how Nike’s marketing changed in 30 years using psychology.Take a look at this commercial that Nike did with Michael Jordan and Spike Lee back in the late 80’s:Aug 3, 2020Aug 3, 2020
Pedro PortoHow to create great Value Proposition in 3 different waysIn this post, I explain in three levels of understanding what value proposition is all about and give three types of formulas (easy…Jul 27, 2020Jul 27, 2020
Pedro PortoThe Audience Influence Model: 8 key factors that lead to influence and behavior change in marketing.The Audience Influence Model (AIM) developed by Brian Cugelman is a practical tool that can be used to structure multi-page, long-term…Jul 20, 2020Jul 20, 2020
Pedro PortoHooked model: The real reason why some apps are so addictive.Learn how to design experiences users love. Uncover the secrets of businesses able to keep users coming back.Jul 13, 2020Jul 13, 2020
Pedro Porto8 hacks to use in digital marketing to influence your client’s decisionSince the minute we wake up to the hour we go to sleep, we have to make thousands of decisions. To deal with the information and choice…Jul 5, 2020Jul 5, 2020
Pedro Porto(Part 2) A lesson every brand should have learned from some small digital business before the…In the last post from the series I’ve been writing for CXL Institute minidegree program on digital psychology and persuasion, I started…Jun 28, 2020Jun 28, 2020
Pedro PortoA lesson every brand should have learned from some small digital business before the pandemic.The COVID-19 global pandemic exposed a weak spot for many businesses that weren’t ready enough to a world in which the digital market is…Jun 21, 2020Jun 21, 2020
Pedro PortoHow to create personas much faster, easier and in the right way.Picture this: Sundely, your computer stops working. You can’t get it back to life without taking more time to open a document than to…Jun 13, 2020Jun 13, 2020
Pedro PortoThe Persuasion Slide: The best 4 steps framework for digital marketing you will see todayReason and Emotion. You came across this duality more times that you can count. Mainly in a unconscious way. When you analyze them in a…Jun 7, 2020Jun 7, 2020
