Pedro PortoLearn how to improve your messaging strategy through customer research and analysis.I’m gonna share with you now what I’ve learned with Momoko Price in her extensive, but very easy to understand practical workflow to go…6 min read·Aug 10, 2020----
Pedro PortoThis is how Nike’s marketing changed in 30 years using psychology.Take a look at this commercial that Nike did with Michael Jordan and Spike Lee back in the late 80’s:7 min read·Aug 3, 2020----
Pedro PortoHow to create great Value Proposition in 3 different waysIn this post, I explain in three levels of understanding what value proposition is all about and give three types of formulas (easy…7 min read·Jul 27, 2020----
Pedro PortoThe Audience Influence Model: 8 key factors that lead to influence and behavior change in marketing.The Audience Influence Model (AIM) developed by Brian Cugelman is a practical tool that can be used to structure multi-page, long-term…6 min read·Jul 20, 2020----
Pedro PortoHooked model: The real reason why some apps are so addictive.Learn how to design experiences users love. Uncover the secrets of businesses able to keep users coming back.7 min read·Jul 13, 2020----
Pedro Porto8 hacks to use in digital marketing to influence your client’s decisionSince the minute we wake up to the hour we go to sleep, we have to make thousands of decisions. To deal with the information and choice…6 min read·Jul 5, 2020----
Pedro Porto(Part 2) A lesson every brand should have learned from some small digital business before the…In the last post from the series I’ve been writing for CXL Institute minidegree program on digital psychology and persuasion, I started…6 min read·Jun 28, 2020----
Pedro PortoA lesson every brand should have learned from some small digital business before the pandemic.The COVID-19 global pandemic exposed a weak spot for many businesses that weren’t ready enough to a world in which the digital market is…6 min read·Jun 21, 2020----
Pedro PortoHow to create personas much faster, easier and in the right way.Picture this: Sundely, your computer stops working. You can’t get it back to life without taking more time to open a document than to…6 min read·Jun 13, 2020----
Pedro PortoThe Persuasion Slide: The best 4 steps framework for digital marketing you will see todayReason and Emotion. You came across this duality more times that you can count. Mainly in a unconscious way. When you analyze them in a…7 min read·Jun 7, 2020----